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Group Wants to Promote Rentals; Considers $25 Mil. Effort
CHICAGO–Concerned with competition from satellite dishes and pay-per-view, the home video industry will unveil a campaign early next year from J. Walter Thompson to promote movie rental in a test that could lead to a $25 million national rollout.
JWT Chicago won the assignment from the Video Software Dealers Association in a shootout with WongDoody, Seattle, said Carrie Dieterich, vice president of marketing and public relations for the VSDA in Encino, Calif.
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