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NEW YORK Advertisers hunting for more video ad inventory will have another option: running their spots tied to text in Web pages.
Vibrant Media, a New York-based contextual advertising firm, is introducing video to its in-line units, which show ad messages when a user mouses over highlighted words on a Web page. Intel, Microsoft and Warner Bros. have experimented with the unit.
Vibrant Media has signed up more than 1,000 publishers to display its IntelliTxt links, which turn keywords on Web pages into hyperlinked ads.
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