Video Ads Gain, but TV Still Ahead

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK About three-quarters of respondents said online video ads were as good as television for learning about advertisers and more than six in 10 said they took some action after seeing Web spots, according to a study by TNS Media Intelligence sponsored by AOL and Google.

The study also asked viewers about specific actions taken as a result of online video or TV ads during and before July 2007. Actions included visiting company Web sites, going to stores, talking to friends about products and making purchases.

In



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in