Vidal Partnership Is Choice of Old Navy

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DALLAS Old Navy is expected to award a creative Hispanic assignment to The Vidal Partnership, sources said.

The San Francisco-based Gap subsidiary is set to hire the New York shop following a review that included Omnicom Group-backed Dieste Harmel & Partners in Dallas. Publicis Groupe-backed Lapiz in Chicago initially participated in the review but dropped out due to a conflict with Hanes, Gap representative Claudia Hawkins has said.

Neither the shops nor the client could immediately be reached for comment.

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