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NEW YORK Victoria’s Secret will kick off its Valentine’s Day promotion with a new spot on the Fox broadcast of Super Bowl XLII Feb. 3.
Given the proximity of the annual sports event to the brand’s popular Valentine’s Day sales season, executives at Victoria’s Secret, a unit of Limited Brands, Columbus, Ohio, are hoping to jump-start their holiday promotion.
“Valentine’s Day is an important holiday for the brand, and with this year’s Super Bowl being positioned so close to Feb.
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