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Super Bowl Spot Spikes Traffic to Web Site
CHICAGO–Resource Marketing in Columbus, Ohio, says its Super Bowl TV spot for Victoria’s Secret’s Web site led to a million hits in the hour after the game.
The spot, which featured shapely supermodels in Victoria’s Secret lingerie, sought both customers and investors for the division of Intimate Brands, also in Columbus, said Nancy Kramer, the agency’s president and chief executive officer. It was supported by print ads in international editions of The Wall Street Journal, USA Today, The New York Times, the International Herald Tribune and business weeklies.
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