'Vibe' Books Modernista! for B-Day Pix | Adweek
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'Vibe' Books Modernista! for B-Day Pix

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BOSTON Vibe has selected Modernista! to design the music magazine's 10th anniversary book of photographs.

The editors turned to Modernista! based in part on the fact that agency co-founder Gary Koepke was Vibe's first creative director in 1993.

"This is a reunion of sorts and I'm very happy to be a participant in this milestone issue for Vibe," said Koepke.

The coffee table-style book, VX: 10 Years of Vibe Photography, will be published by Harry N. Abrams in September.

In addition to its design chores, Modernista! helped select the 145 photographs that will appear in the volume.

"We wanted to use the very best of Vibe to create a real collectors' item," said Koepke.

Separately, Koepke is also slated to serve as the American representative on the jury for outdoor and press judging at the Cannes International Advertising Festival.

Independent Modernista!'s client roster includes GM's Hummer, Converse and Veryfine.