Viagra Work Goes To Digitas N.Y.

Digitas’ New York office has won relationship marketing duties on Pfizer’s Viagra, the client said last week. The independent beat two other finalists for the new assignment, Havas’ Euro RSCG 4D in Wilton, Conn., and WPP’s OgilvyOne in New York, a client rep said. The budget was undisclosed. Viagra’s $110 million ad account also is in review. Competing are IPG’s McCann Erickson; Omnicom’s Cline Davis & Mann, the incumbent, and Merkley + Partners Healthworks; and WPP’s Ogilvy & Mather and Berlin Cameron/Red Cell, all New York.