Viagra Goes Mobile With McCann

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NEW YORK Pfizer today launches mobile billboards promoting its erectile dysfunction drug Viagra.

Interpublic Group’s McCann Erickson in New York won the estimated $110 million account in June and is developing a print and broadcast campaign to break within the next two months.

Pfizer representative Paul Ewing said the billboards, carrying the line “Get back to mischief,” are being pulled by trucks today in New York, Los Angeles, Chicago and San Francisco, and that next week they will roll in Philadelphia, Boston, Dallas, Atlanta and Denver.



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