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NEW YORK Viacom said today that it has agreed to buy the remaining shares of SportsLine.com for $1.75 a share or about $46 million. When the purchase closes later this year, the online property will become a subsidiary of Viacom.
The move comes as no surprise, since Viacom, which already owns a 38-percent equity share in SportsLine.com, expressed its intent to strike a deal about a month ago. Viacom collaborates with SportsLine.com in selling advertising and promotes the Web site through its various media properties.
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