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NEW YORK Fashion ad boutique Kraftworks will be riding Vespa into the automotive category this month, after a successful, if unsolicited, run for the business.
“We’ve been open for four years and we’ve grown from nothing to about 45 people,” said Neil Kraft, president of the New York shop. “It sort of all happened organically.”
Kraft has taken a fashion approach not only to brands like Calvin Klein fragrances but also to Maidenform bras and Cointreau liquor.
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