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BOSTON Kristin Toli brings both client-side and agency experience to Alloy Marketing & Promotion, where she starts next month in the new post of vice president of strategic planning.
Toli will report to Andy Maercklein, who took the post of svp, marketing promotions last August after leaving Havas’ Arnold in Boston. Gary Colen, president of the Boston-based promotions shop, a division of Alloy in New York, said the hires are part of a plan to provide clients with access to a greater breadth of marketing expertise.
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