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By Sarah Jones
BOSTON–Massachusetts juice maker Veryfine and Mullen, its agency of record for eight years, last week said they would sever their ties.
The client is expecting to start a formal review in 30-45 days, said Veryfine director of marketing Michael Brandt. Veryfine will consider agencies with ‘strong strategic planning and creative excellence’ and will most likely continue to use a New England shop. The account will probably encompass media planning, creative duties and public relations, Brandt said.
Veryfine’s advertising spending dropped significantly in the last four years.
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