A VERY FISHY STORY

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Forget “help wanted.” When Mullen placed a recruitment ad seeking applicants for a producer, the headline read, “Whale Boat Disaster Claims One.”
The copy explained that Milanni Bosetta, whose position the ad was looking to fill, was lost at sea when a whale collided with her tour boat.
Fact or fiction?
It turns out the only truth is that the agency is indeed looking for a producer. The rest of the story–including the lost producer’s name–is from the imagination of copywriter Michael Calienes, who recently joined the Wenham, Mass.,


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