In an effort to expand its range of services, KSV in Burlington, Vt., has acquired XL Interactive, a small online marketing group, also in Burlington.
Renamed Ignition Interactive, the unit will now function as KSV's new media arm.
XL's Dave DeSmet and Henry Huston have joined 30-person KSV as part of the deal, serving as the unit's president and account manger, respectively. DeSmet and Huston bring several clients with them to their new employer, including the University of Vermont and Long Trail Brewing.
The interactive unit is also working with its parent agency on projects for some of KSV's existing clients, including the Vermont Department of Economic Development.