Verizon.com Spot Breaks via Draft

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Draft in New York today launched a new TV spot for verizon.com that aims to establish the Verizon Communications Web site as an alternative to contacting call centers.

In the ad, longtime spokesman James Earl Jones extols the convenience of online services such as bill paying and requesting repairs “on your time, anytime.” To drive the point home, Jones is seen toting oversize computer accessories—including a giant mouse and IT wire—while saying, “It’s a bigger deal than you might have thought.”

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in