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Bates Southwest has acquired a hefty portion of Verizon Wireless’ retail advertising business with its win of the telecom’s South Central account.
Billings were not disclosed, but are thought to be comparable to the $50 million projected for the company’s Northeastern region.
The account, according to Verizon representative Brenda Raney, encompasses both media buying and creative duties, with the latter including television, print, radio, direct mail and Web-based marketing.
Verizon’s South Central area includes Texas and portions of Alabama, Mississippi, Louisiana and New Mexico.
Bates Southwest, headquartered in Houston, previously did retail ads for GTE Wireless in Houston and also handled advertising on an interim basis for Verizon during the course of the review.
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