Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Verizon Wireless has opened a review for creative chores on its ad account, the client confirmed. Estimated billings are more than $300 million.
Brenda Raney, a representative for the Bedminster, N.J.-based client, declined comment on whether a consultant will be used, but said media duties, now handled by Publicis Groupe’s Zenith Media, are unaffected.
At the end of 2003, Interpublic Group’s McCann-Erickson and its sibling, the incumbent, Lowe, had a creative shootout for the account, but no assignment was ever made, and those shops were still awaiting a decision, sources said.
Client
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in