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The singer Tweet stars in a new campaign from GlobalHue for Verizon Wireless’ Freeup pre-paid cellular service.
The wireless company signed a one-year deal with the singer last month and immediately set about getting her on air. Verizon will sponsor her summer tour, and her music will be used in all aspects of Global- Hue’s campaign, said Juan Roberts, evp and creative director at the Southfield, Mich., agency.
GlobalHue has handled the wireless company’s general-market ef forts for Freeup since its launch last summer.
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