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NEW YORK Verizon, in a bid to save money and create a common look and feel for ads across its communications, business and wireless divisions, is pruning its roster and consolidating the bulk of its business at units of McCann Worldgroup that previously handled just Verizon Wireless.
Verizon will now work with 10 core agencies (four of which are within Worldgroup), down from more than 20 previously.
The Basking Ridge, N.J.-based client last year spent $1.9 billion in a major measured media, 84 percent of which—$1.6
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