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Erwin-Penland has been awarded the Southern retail account of Verizon Wireless.
The Greenville, S.C., agency acquired the estimated $17 million business in the aftermath of a wide-ranging reorganization that reduced territories, shifted regional ac-counts and shaved a number of agencies from the Bedminster, N.J.-based client’s roster.
Last October Erwin-Penland won the client’s $25 million Southeast account in a review that included Verizon’s national agency, Bozell in New York, and 02 Ideas of Birmingham, Ala.
“We won because of our flexibility,” said E-P president Joe Erwin.
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