Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Verizon Information Services is looking for the first ad agency to handle its estimated $30-50 million Yellow Pages business, including its electronic phone and retail directory SuperPages.com.
RFPs were sent to 15 shops across the U.S. last week, including roster and nonroster shops, said Stephanie Hobbs, a representative for the Dallas company.
“We’re looking for someone … who will be a strategic and integrated partner and has a broad-brush branding approach,” said Marilyn Burrows, executive director of marketing for Verizon, which was formed in July through the merger of GTE and Bell Atlantic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in