Verizon Narrows to 4 Agencies

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Verizon Information Services has selected four finalists in its $30-50 million Yellow Pages review: Deutsch, New York; The Richards Group, Dallas; Temerlin McClain, Irving, Texas; and Philadelphia shop Tierney & Partners, sources said.

The agencies were briefed Friday at Verizon Information Services’ office in Dallas, according to sources. Strategic and creative pitches are scheduled for the end of February, and a selection is expected shortly thereafter.

The participating agencies either declined comment or could not be reached.



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