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NEW YORK Verizon this week is rolling out a TV campaign featuring the Elliotts, a multicultural family from “Anywhere, USA,” and their African American and Hispanic neighbors.
The fictional family of six, headed by Tom and Marta, will star in a series of seven TV spots, some of which will include the Davis and Sandoval families, who are meant to appeal to the African American and Hispanic markets, respectively.
One spot shows a technology-shy father e-mailing a picture of his son over the Internet.
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