NEW YORK -- Verizon is expected to consolidate at Lowe Lintas & Partners, here, an estimated $400 million in creative duties which was previously split among three agencies, sources said. The assignment includes consumer, long distance, broadband, business-to-business and corporate image work. Sources indicated that Lowe Lintas won the business in a joint effort with sister IPG shop DraftWorldwide in New York.
Previously, ad duties were split chiefly among Arnold Communications, Boston, The Lord Group, New York, and Temerlin McClain in Irving, Texas. The shift comes just a few months after Verizon consolidated its media duties at Zenith Media, here.
National brand duties for Verizon Wireless remain at Bozell in New York. Deutsch, here, handles Verizon Information Services. Regional wireless accounts are assigned to various shops in different parts of the country.
Lowe Lintas is not a roster agency, but did pitch a $50 million Verizon Northeast wireless account that Hill, Holliday, Connors, Cosmopulos landed in the fall (Adweek, Nov. 20, 2000). Draft already handles direct marketing duties for the New York client. The agencies and client could not immediately be reached.