Verizon Expected to Consolidate at Lowe Lintas

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NEW YORK — Verizon is expected to consolidate at Lowe Lintas & Partners, here, an estimated $400 million in creative duties which was previously split among three agencies, sources said. The assignment includes consumer, long distance, broadband, business-to-business and corporate image work. Sources indicated that Lowe Lintas won the business in a joint effort with sister IPG shop DraftWorldwide in New York.

Previously, ad duties were split chiefly among Arnold Communications, Boston, The Lord Group, New York, and Temerlin McClain in Irving, Texas.

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