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NEW YORK — Verizon Communications has confirmed an earlier story [Adweek, Oct. 28] that it has hired New York startup McGarry Bowen to develop “corporate brand and image advertising.”
The assignment mirrors that of Lowe in New York, which has handled Verizon’s consolidated $100 million account since the spring of 2001.
Asked if Lowe would remain on the roster, a Verizon representative said on Tuesday, “That relationship will evolve. Discussions are continuing.” The rep declined further comment.
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