Verizon Calls on Hill

Hill, Holliday, Connors, Cosmopulos has returned to the telecommunications category, ad-ding the estimated $50 million Northeast retail account of Verizon Wireless.

Berenter Greenhouse & Webster and Lowe Lintas & Partners, both in New York, also competed in a review that concluded last week, sources said. Bozell, New York, had handled the assignment, which in-cludes mainly marketing duties for metropolitan New York, New Jersey and New England.

Boston-based Hill, Holliday was led in the pitch by David Wecal, president of its New York office, and Ruth Ayres, the shop’s executive vice president/chief marketing officer.