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The advertising team of John Stein and Pat Robertson has picked up a new piece of entertainment business.
MGM Home Entertainment Group has tapped the partnership of BullsEye Communications, Robertson’s strategic planning and public relations firm, and Band of Gypsies, Stein’s creative boutique, to create its 1998 print campaign to run in People. Billings are undisclosed. There was no review, according to Bob Hardenbrook, the Santa Monica, Calif., client’s vice president of creative services.
Hardenbrook said Robertson and Stein’s work for Santa Monica Bank led to the client’s decision.
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