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boston—Breezy, pastel illustrations of fashionable women grace a print campaign for Insolia, a new technology designed to make high heels more comfortable. The work, by Velocity Advertising, introduces the line, “Joy becomes you.”
An effort was made “to show women that you can have the freedom to enjoy high heels and can project a sexy, confident self without the pain of heels,” said Jennifer Tisdale, general manager at the Boston shop.
“It’s no longer necessary to wake up the morning after a party with a foot hangover” is the headline in one print ad.
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