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VehicleSF, a creative boutique here that has worked with clients such as Nike and MTV, is launching a national TV campaign for Skechers Sport footwear.
The spots, which break this week on MTV, coincide with a national print push the shop created earlier this year for the client’s men’s and women’s Sport lines. Total spending on the campaign is $1 million.
The TV work features three spots in 30- and 15-second versions showing teens and twentysomethings browsing for Skechers footwear items on a virtual computer.
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