Peterson & Co. has been selected as the advertising and communications design team for U.S. Fleet Leasing, one of the largest vehicle leasing and management companies in the nation.
The assignment followed a competitive review with undisclosed contenders. The annual budget for the account is less than $1 million.
The win marks a change of pace for Dallas-based Peterson & Co., which has focused primarily on graphics design work. Past projects have included designing annual reports, publications, brochures and logos for a variety of clients.
"Typically they have gone to [full-service] advertising firms for accounts like this," said agency new business manager Joanna Jestings Phillips. "So we are very pleased to have them as a client."
The comprehensive business-to-business account will include print advertising, collateral material and Web site design.
U.S. Fleet Leasing is headquartered in Carrollton, Texas. It is a division of Associates First Capital Corp., the country's largest consumer finance company. The company's commercial products and services include retail and wholesale financing and heavy equipment leasing.
Founded in 1985 by Bryan L. Peterson, the creative resource in Dallas now employs eight staff members, six of whom are designers.
Peterson & Co.'s current client roster includes Texas Instruments, Centex Corp., Nortel, Southern Methodist University and Compaq Computer Corp.