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Wholesome & Hearty Foods hopes an appearance before the millions expected to watch the final episode of Seinfeld will push its Gardenburgers into the grocery carts of more mainstream, meat-eating consumers.
Hal Riney & Partners/Heartland here is putting the finishing touches on the first TV campaign for the Portland, Ore.-based purveyor of vegetable patties.
Riney executives declined to reveal exactly how much the agency paid for the 30-second slot on the May 14 episode of Seinfeld, where the going rate is reportedly as much as $1.8
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