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The voice of cranky comedian Don Rickles has been enlisted in the Las Vegas Convention & Visitors Authority’s latest effort to woo travelers with the pro mise of “freedom.”
Themed “Vegas calling,” a summer campaign from local agency R&R Partners is an extension of the “Freedom” effort the shop created in 2000. Spending is nearly $15 million, up from $8 million for last summer’s campaign.
“One of the great things about the Vegas ‘Freedom’ positioning is that everyone who visits Las Vegas has a different definition of freedom,” said Mary Ann Mele, partner and chief strategic officer at the agency.
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