LOS ANGELES Competing against mammoth displays of cleavage and "billboards that promise you a girl in your room in 20 minutes or less," a new outdoor ad for Bellagio's Light nightclub in Las Vegas by independent agency Sixteenfifty was not expected to cause any controversy, according to Robert Earl, creative director at the shop.
Still, the ad—which features sunbathing poodles and the copy "The bitches & I will be there"—went up last Monday and came down two days later after numerous complaints to the hotel management.
"The city has strict rules about showing the muscle under the boob and what position the women can be in, et cetera," said Earl. He added that he was not aware of any restrictions on the use of animals in a non-sexual context.
"The irony, of course, is that we used female dogs as a P.C. joke," said Earl. "Referring to actual dogs as bitches is the kind of thing you could get away with talking to your mother."
Clients of Sixteenfifty in La Jolla, Calif., include the Hard Rock Hotel & Casino in Las Vegas, Best Buy's Red Line and Billabong USA.