Vanguard Re-enters Multicultural Fray

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NEW YORK Vanguard Communications, a multicultural marketing and communications company founded in 1995, is relaunching this year as an independent firm under the name VanguardComm.

CEO Esther Novak, a native of Peru, founded Vanguard Communications and later merged with Omnicom Group’s Ketchum in 2001 to form Ketchum Vanguard. The merger, completed only five weeks before Sept. 11, did not go as planned and the partners decided to “unmerge” in 2003.

“It was just not the right time,” said Novak, who spent 2004 and part of 2005 to plan her comeback as an independent firm.

VanguardComm,





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