Vanguard Flies New Campaign

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CHICAGO — Vanguard Airlines, formerly an all-coach carrier, is going after upscale road warriors with its SkyBox Business Class: two-by-two rows of 14 leather seats with increased legroom, plus improved meals and personalized service.

Print and outdoor efforts from Barkley Evergreen & Partners, Kansas City, have launched in Vanguard’s Kansas City, Mo. hub and in such initial destinations markets as Los Angeles, Las Vegas, New York and San Francisco.

The campaign’s tagline is: “You can fly business class while your wallet flies coach.”



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