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DWP/Bates Technology has won the $10-15 million advertising business of Software AG.
“Software AG’s selection validates our vision to focus on technology brand marketing,” said agency chief executive officer Frank Donino. He was referring to the Atlanta shop’s recent expansion into the Washington, D.C., and Irvine, Calif., high-tech corridors.
The U.S. subsidiary of Software AG in Germany conducted the review from its offices in Reston, Va. It selected DWP over Arnold in McLean, Va., and an undisclosed finalist.
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