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After a second-place finish in an account review a year ago, then working on projects for the client this year, MGH Advertising of Baltimore last week was named the advertising agency for Utz Quality Foods.
The ad account, with billings of $1 million, had been with another Baltimore agency, Gray, Kirk Vansant.
Utz, located in Hanover, Pa., sells potato chips, pretzels, popcorn and cheese-flavored snacks from New York down into the Carolinas. MGH has been tapped for creative services, media buying and planning.
“There wasn’t a formal review,” said agency president Andy Malis.
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