Utility Dons Friendly Demeanor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




BBDO South Humanizes Carolina Power & Light and Its Services
ATLANTA–BBDO South’s endeavor to rebrand Carolina Power & Light Co. as a user-friendly, service-oriented energy resource kicks off this week.
The Atlanta agency’s $7 million assignment, won after a head-to-head battle with J. Walter Thompson in Atlanta and Long Haymes Carr of Winston-Salem, N.C., runs through September via broadcast and print across the Carolinas.
“CP&L is a changing company, said Nancy Temple, the power firm’s vice president of corporate communications.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in