Utah Ad Company Says Beer and Marriage Have Limits

NEW YORK — There will be a lot of advertising and brand merchandising at the 2002 Winter Olympics in Salt Lake City this February. However, one ad may not be seen because it strikes particularly close to home for Utah’s founding fathers.

Reagan Outdoor Advertising, a local billboard company, has decided not to rent space to Wasatch Beers to promote its Polygamy Porter, whose label pictures a man with several women and boldly declares “Why have just one!” The billboard ad for the microbrew suggested that consumers “Take some home for the wives.”

Greg