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NEW YORK Is there an old tennis racket at the back of your closet or buried in your garage?
Hill, Holliday, Connors, Cosmopulos in New York and the United States Tennis Association are betting there is. After winning the USTA’s community tennis outreach program in August, the agency is developing a campaign that will reintroduce lapsed players to local courts and turn them into ambassadors for the game.
“About 6 million people start playing tennis every year and about 6 million stop playing tennis,” said Alon Shoval, executive vice president and executive creative director at Hill, Holliday in New York.
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