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Arnold McGrath in New York has won creative duties for the United States Tennis Association following a review, the client confirmed last week.
The shop bested Deutsch and Mad Dogs & Englishmen, both in New York, and North Castle Partners in Stamford, Conn., for the estimated $5 million account, according to sources. The USTA, owner and operator of the U.S. Open tennis tournament, put the account in review shortly after its three-year contract with Fallon in New York expired in December, the client said.
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