Users Tuning in to Web Radio

With the growing popularity of Web radio sites, it should come as little surprise that visitors (especially office-bound workers), are turning off their transistor radios and logging on to radio sites. MeasureCast, a Portland, Ore., Web measurement firm, reports that Net radio has enjoyed a 60 percent increase in listener hours since January 2001, and an 8 percent increase since the same period from the previous week. Although online radio ad revenue is reportedly down (along with the rest of the advertising sector), listeners don’t seem to be following suit.