Users Prefer Ads to Fees for VOD

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A new study found most consumers would prefer ads in on-demand programming, rather than the fees charged in current models by Apple, Google and others.

Points North Group, a researcher, and Horowitz Associates, a market research consultancy, both in Larchmont, N.Y., found 62 percent of respondents said they would rather watch a TV program later with ads. Seventeen percent said they preferred to pay $1.99, 21 percent were undecided.

Points North polled 800 consumers in a phone survey conducted in November.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in