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NEW YORK A new study found most consumers would prefer ads in on-demand programming, rather than the fees charged in current models by Apple, Google and others.
Points North Group, a researcher, and Horowitz Associates, a market research consultancy, both in Larchmont, N.Y., found 62 percent of respondents said they would rather watch a TV program later with ads. Seventeen percent said they preferred to pay $1.99, 21 percent were undecided.
Points North polled 800 consumers in a phone survey conducted in November.
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