Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A Phoenix-based chain of used car dealerships is offering to help consumers prepare their tax return if they agree to use their refund for the down payment on a car.
The “Max Your Tax” campaign breaking this week for DriveTime (formerly Ugly Duckling) was created by Phoenix agency Gauger +Santy. The bi-linquial campaign is set to run through the first quarter of the year and is budgeted at about $2 million.
Two humorous TVs spots caution against using tax refund money for frivolous items, In one, a women buys a sexy nighgound only to be ignored by her husband who is more interested in watching sports on TV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in