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DALLAS Travel marketing specialist USDM.net is launching a new Web site for the Palm Springs Desert Resorts Convention and Visitors Authority that is expected to double the number of online visitors in 2005, the company said.
Online advertising and links to the site through search engines and email are the main tools for boosting traffic, a USDM representative said.
“When we took on the Palm Springs account, there was no online marketing for that site,” she said.
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