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BOSTON Arnold introduces the tagline “We’re all in this together” in a trade campaign for USA Today, the national daily broadsheet that just turned 25 years old as the newspaper market continues to disintegrate.
Magazine, radio and online ads are designed to portray USA Today as a key resource to help media planners reach a broad segment of American consumers. To that end, all iterations drive traffic to an online community called the “Media Lounge” that features industry news, research and blogs.
Each
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