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LOS ANGELES The first work for USA Networks from fledgling agency 72andSunny broke over the weekend on cable and on NBC-owned stations.
Humorously promoting two of the cable network’s series at once, the 30-second spot is set in a hotel ballroom where the “American Detectives Association” has apparently finished convening. Tony Shaloub, star of Monk, is meekly buttonholing The Dead Zone star Anthony Michael Hall, both in character. Monk presses his colleague about his modus operandi, especially with respect to touching.
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