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$50 million campaign to bring in tourists begins with research RFP

The U.S. Department of Commerce has issued an RFP for a research project to determine which international markets it should target for a $50 million tourism effort approved earlier this year by President Bush. The search is a prelude to a review to find a shop that will create the campaign itself.

The initiative is being coordinated in concert with the State Department’s public-diplomacy efforts and the Office of Homeland Security.



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