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BOSTON Pierce-Cote said it was hired by private wealth management firm U.S. Trust to create a regional radio campaign introducing the client’s Cape Cod office in Osterville, Mass., which had previously been an outpost of State Street Private Asset Management.
Though U.S. Trust works with Wieden + Kennedy on the national level, there was no agency on board for the local assignment.
Independent Pierce-Cote, also located in Osterville, was tapped based on its “strong financial knowledge and experience, as previous agency for Cape Cod Bank and Trust, as well as Rockland Trust,” according to shop principal Rebecca Pierce-Merrick.
“This
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